About the Book

Written by corporate identity designer and founder of LogoLounge.com Bill Gardner, this comprehensive textbook speaks to the magic of design and provides a glimpse into the designer’s creed.


Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques.

A definitive and gorgeous book on logo design, process, craft and management. In this book, Bill [Gardner] explores the magic that surrounds the visual conception of most brands ... This is a ‘must-have’ for all designers.


Logo Creed shows you how to navigate the discovery process from researching the field, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands.

Resources for research and inspiration are abundant, but finding quality resources can be tricky, not to mention expensive. At LogoLounge.com, you’ll find more than 240,000 searchable logos submitted by designers around the world, from the most famous to the up-and-coming.

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